ALIGNING BSICC CURRICULUM WITH TVET STANDARDS AND INDUSTRY DEMANDS

Abstract [English]

This study examines and maps the employment status and job placements of Bachelor of Science in Industrial and Commercial Communication (BSICC) graduates to determine the extent to which their current occupations align with their academic training and specialization. Given that the program covers key areas such as Medical Transcription, Call Center Operations, Advertising, and Foreign Languages, it also compares the BSICC curriculum with TESDA Training Regulations to assess its responsiveness to evolving industry demands. Using a descriptive survey design, data were gathered from 44 BSICC graduates (2016–2019) through a modified questionnaire and analyzed using frequency and mean. A descriptive-comparative approach supported by documentary analysis was likewise employed to evaluate the degree of alignment between the BSICC curriculum and TESDA NC II competencies. Results revealed that most BSICC graduates were female and single, reflecting a common trend in communication and service-oriented disciplines. The majority secured employment within six months of graduation, demonstrating the program’s effectiveness in providing industry-relevant skills. Graduates rated the curriculum, teaching strategies, and learning environment as relevant, highlighting the value of interactive, student-centered, and technology-assisted instruction. Institutional facilities and support services were generally adequate, though improvements in comfort and transportation facilities were recommended. Graduates exhibited strong communication, professionalism, and teamwork skills, but findings emphasized the need to further strengthen interpersonal, digital, and ethical competencies to meet global standards. Comparison with TESDA standards revealed substantial alignment between the BSICC curriculum and NC II requirements, underscoring the program’s consistency with national training benchmarks. Overall, the study concludes that the BSICC program successfully produces competent and employable graduates. However, continuous curriculum enhancement, digital literacy integration, and international linkages are recommended to ensure that graduates remain globally competitive and responsive to the changing demands of communication-driven industries.